The move from traditional product to service based sales, dubbed ‘Servitization’, is being utilized by manufacturing firms in developed economies to address the five forces that influence an industry’s dynamics and its inherent profitability. This process has affected a wide range of manufacturing firms, which are consciously transforming their businesses into services to gain competitive ground. These firms use service elements to differentiate manufacturing offerings and provide important competitive opportunities. Firms seek to create greater value through integrated product and service offerings, product– service systems.
Last November we celebrate the second International Conference on Business Servitization in the university of Granada. This is an academic forum that pursues to engage with experts in the fields of service management, business engineering and economics in a constructive dialogue about the process of Servitization. We have recently published the Book of Abstracts with a collection of all the contributions offered by attendants. The conference also received a support from two highly regarded international journals. Best papers in English and Spanish will be published soon in the sponsored journals Strategic Change and Intangible Capital respectively.
We are delighted to inform that we are already organizing the 3rd edition of the conference to be held in the University of Deusto next November. Soon we will publish the call for papers.